Horse Hubs

The Internet offers huge opportunities for a job hunter, but also presents several potential challenges. It also adds some complexities, and a lot more things to think about…and be careful of.

Job hunting needs to be thought of as a highly personal, very directed marketing process where you are the product. Your resume is an ad. Your extended network is your source for information and opportunities.

So where does the web fit in? At AA-Careers, we recently posted a job on Craigslist and got more than 650 applications in a week. For a single job. That’s increased competition for job openings.

Had a suitable candidate contacted us ahead of our posting that ad, they could have secured the position prior to getting all that competition. How? By finding someone who knows an employee at our company who became aware of the job prior to posting. Everyone knew about of the job for at least 13 days before it was posted. Who in your network might know of a job that’s coming available soon?

Be sure to check your application matierials carefully! When we did an analysis of the 650 resumes, we found a large number of errors. 63% of the applicants were easily removed with a quick triage process. How? The same way any employer would. By passing over resumes where the objective didn’t match our job description. By passing over prospects whose cover letters gave us reasons not to engage them, like "I know I’m overqualified but I really need a job". By eliminating job hunters whose documents that didn’t open properly. And by passing over prospects who didn’t bother to spell check their cover letter and/or resume.

So the good news is that job boards give you a sense of who is hiring, and for what kinds of jobs. But once those positions are posted, the competition is intense. You can still compete, if you have a well thought out resume, designed to appeal directly and clearly to the recruiter. And if you have practiced interviewing – so you don’t stumble at a critical point.

Another issue to be aware of is how quickly and easily you can be checked out on the web. As we Googled several job hunters, we ran into some pictures and comments that were in questionable taste. Nothing illegal, but enough to rock our thoughts about who to choose.

AA-Careers provides a broad set of services for Bay Area job seekers, providing our clients a personal career consultant, a managed job hunting campaign, modern tools like a personal website, video, highly targeted resume, and much more. Let us know if we can help you.

Be careful out there, and good hunting!

This type of marketing resembles an auction site. Your website advertises merchandise and for all your effort, you receive a percentage from each transaction. There is less effort involved, fewer operating costs, it sells twenty four hours a day, and even better, it’s comparatively simple to master.

First of all, you must make a decision as to what items or niche area you would like to work in. To do this, you need to find out what a specific group of individuals are looking for, and then determine how you can assist them. One of the most efficient ways to find this is to find unique narrow keywords; there are fewer searchers for these as a rule, but they convert far more into sales. These profitable keywords can be obtained by using applications like Micro Niche Finder. Data generated from this program or other computer programs or services creates a listing of related terms that you may focus on in order to obtain a headstart in the rankings on an internet based search engine.

Additional data is supplied from the program, for to illustrate how many searches every one gets, just how many different sites who use those keywords, and how strong that competitor is. Lastly, Micro Niche Finder data will help you locate appropriate domains, material for your web site, and also draw attention to the best products for you to sell.

Now it’s time to build a website; but it will require a bit more than just that. Search engine optimization is an absolute must. Here Seo Elite information and other similar products comes in. This program analyzes the websites of your rivals and advises you what you must do in order to achieve good rankings in the search engine listings. With applications like SEO Elite, info created by the application indicates where you should find relevant links, the most profitable keywords, and information on how to submit articles. Briefly, the data produced are the same kind of advice that an SEO specialist might provide. Once you decide on your niche market, have your product ads, and your internet site has been designed, all you need to do is get your site up in the search results. Money will roll in regularly and you’ll question why you always struggled to make money!

This type of marketing is a lot like an auction house. You feature the merchandise on your web pages and in return, each lead makes you money. It isn’t as much work, few overheads, it sells 24/7, and even better, it is relatively simple to master.

To begin with, you must make up your mind precisely what area best suits your business style. A effective way to do this is, find out solutions to issues a unique customer profile is anticipating, and find out a solution. One of the most effective ways to determine this task is finding specific highly specific longtail keywords and phrases; there are fewer internet searches for these generally, but more of these convert.

These important keywords can be rooted out by using programs such as Micro Niche Finder. Data compiled by Micro Niche Finder or analogous applications or software compiles a listing of related words and phrases allowing you to get top placing on the web based search engines. Micro Niche Finder will also let you know how many searches each one gets, the number of other sites using the particular word or phrase, and details on your rivals too. Lastly, Micro Niche Finder information should help in finding the best domain, content for your site, and identify suitable merchandise to trade.

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Affiliate marketing is akin to e-bay. Various good and services are promoted on your site for this, every purchase pulls in cash. It isn’t as much effort, few overheads, it sells twenty-four hours a day, and it is simple to learn.

The very first step you have to take is to determine what merchandise or area you would like to specialize in. A good way to go about this is, find out solutions to issues a unique customer profile is experiencing, and then what solutions will help them. An easy method of achieving this is searching for groups of extremely targeted words and phrases; by and large people look for these less, but they will convert far more into sales.

These important keywords can be discovered by using applications such as Micro Niche Finder. Data generated from Micro Niche Finder or other applications and services gives you related terminology in an extensive list allowing you to get top placing on internet searches.

Additional information is also accessible from the program, for example the number of searches each word or phrase gets, just how many other web sites who use those keywords, and how strong that competitor is. Ultimately, the information generated will help you locate the best domain, subject matter for your internet site, and find the best items for you to sell. Building a internet site is next on the list; yet you will obviously need to do a bit more than simply that. Getting a good performance on web based search engines involves the optimization of your site. This is where SEO Elite information and other similar applications can be helpful. Competing internet sites are analyzed by SEO Elite information which then offers advice on how to improve search engine performance. With programs like SEO Elite, information generated from the application advises you on links, which words or phrases to focus on, and even a list of article submission internet sites for reference. In short, Seo Elite information is much like to the suggestions that an SEO specialist may provide. When you have discovered what niche market you want to concentrate on, plan your product ads, and your internet site is ready to go, all you need to do is get your site up in the search results. You’ll collect regular payments and you will wonder why you didn’t consider this sooner!

The 2009 Birmingham Crane Survey conducted by Drivers Jonas, shows that the economic recession is having an adverse effect on the development and construction sector. Since the publication of the 2009 survey, only three projects out of six, which were slated to begin this year, will continue as planned. These are the renovation of New Street Station, the Library of Birmingham, and the Jewellery Quarter public square.

Only six new construction projects commenced within the last 12 months, as compared to 21 projects that were initiated in 2008. However, three construction projects that remain are significant ventures that many hope to see gain momentum by 2010 or 2011, and could help bring some steadiness and business back to the construction sector.

The three projects that have been put on hold are the second phase of Masshouse hotel work and the Snowhill residential accommodations, and the second phase of Newhall Square.

Notably, the demand for office space has also fallen by about 1 million square feet this year, as compared to 2008, which explains why the survey reported only two new projects for shared office space.

In addition, many important construction firms have closed, some of them being Chase Midlands, Regal Executive Homes, Wrekin, and William Ashley, though even small firms have suffered. The economic recession is to be blamed for the downward spiral of events, as the 2009 credit crunch brought the sector to its knees, resulting in property prices falling. Awaiting better economic condition, many developers have put their projects on hold for now.

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As a “glued to the TV” youngster, I watched countless cowboy shows and used to run around the neighborhood spouting cowboy clichés like, “We’ll cut ‘m off at the pass.”

That hokey phrase came to me from somewhere back in my memory the other day when talking to a client who was in trouble with a customer over a delayed delivery. The customer was going to be furious and my client was hoping the problem would just blow over without a confrontation. But somehow we knew that it just wasn’t going to go away.

I strongly suggested that, rather than wait until the customer got so angry that they called and verbally exploded, we should “cut ‘m off at the pass” by proactively calling the customer politely and apologize, explaining the situation and what you will be doing to correct it, then giving the new expected delivery date (and then duck!). This shows that you are aware of the situation and doing whatever you can to minimize the effect of it. You are giving assurances that you will be working to expedite it to the best of your ability and, assuming that the customer is a reasonable person, will lower the volatility of the confrontation. Of course, you still have to deliver on your promise and the customer’s new expectations.

No one wants to hear bad news but it is so much better to own up to the situation by confronting the problem head-on then wait for it to be resolved in an exchange of fury. If the problem is handled well, many, if not most, customers will be somewhat understanding. They know that problems arise, errors are occasionally made, (gosh even I will admit to making a few! Let’s see, April of 1997 I think but I digress) and most people will extend a second chance.

When problems arise and you know you will fall short of both your promises and your customer’s expectations, “cutting ‘m off at the pass” will defuse the situation enough to give you the time to deliver on your promises and hopefully keep your customer from abdicating to your competition.

Larry Galler coaches and consults with high-performance executives, professionals, and small businesses since 1993. He is the writer of the long-running (every Sunday since November 2001) business column, “Front Lines with Larry Galler” Sign up for his free newsletter at http://www.larrygaller.com. Questions??? Send an email to larry@larrygaller.com