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Many individuals overlook the group in our society who’re what can be described as visually impaired. People tend to group individuals as possessing adequate eyesight, requiring glasses, or are completely sightless. Yet there exists another group of individuals: the visually impaired. What does it mean to be visually impaired?

Visual impairment is vision loss (to a person) to such an extent as to be recognised as being a handicap. Such vision loss is a symptom of either congenital, degenerative conditions, trauma, or disease that cannot be corrected by conventional methods, like surgery, medication, or wearing glasses.

However, there are a number of products on the market for the visually impaired to assist them with their daily lives, such as Magnification products for the visually impaired, and screenreaders to aid those with visual impairment when browsing the net.

An issue the visually impaired face with offline shopping is that many outlets do not consider visual impairment, and so often neglect the chance of making further revenues from this segment of society. For example, display signs are made using hard-to-read lettering, shop lighting is poor, or the shop is littered with items, making it awkward for the visually impaired to walk around. Helping the visually impaired helps your business as you admit a significant subsection of the population into your customer base.

It is wonderful news that the government of the UK are acknowledging the requirements of the handicapped more and more via the The Disability Discrimination Act (DDA).