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SNK Capital Trust believes that the way investors value companies is changing into a model that takes into account sales, profits and dividends but also long-term environmental and social costs. Phrases like “going green”, “eco-friendly” and “sustainable practices” are now much more than just buzzwords to investors.

The promise of green industry is massive. There could be millions of jobs in recycling, solar, wind, water, and biofuels, as well as in energy conservation (homes and buildings) and greener transportation. Look, too, for safe, local organic food production as yet another answer to global health and quality of life challenges. SNK Capital believe that sustainable business means long-term profits, and that renewable energy will power the future.

Today, investors are seeking forward-thinking companies that understand the value of social progress and environmental sustainability. For many investors however, finding investment choices that are not only truly green but also potentially profitable can be difficult to find. SNK Capital Trust views this as its biggest opportunity.

Some companies, like SNK Capital Trustwill be leading the charge (whether for image or substance) even doing things aren’t immediately profitable in the short term; others will be happy to wait on the sidelines until they are driven to change, either through taxation or regulation. When the future inevitably becomes the here and now, companies who arrive late to the game not only risk higher than anticipated costs, they also risk falling behind their competitors in knowledge and shareholder image.